Forest
Essentials
Forest Essentials is an authentic, traditional skincare brand with its foundations in the ancient science of Ayurveda. A pioneer of Luxurious Ayurveda, today it has become the quintessential Indian beauty brand that combines the ancient beauty rituals of Ayurveda with a stylish, modern aesthetic for a more relevant emphasis on efficacy, sensorial experience and pleasure of usage.
Client
Forest Essentials
Year
2011 lanuch
kyoorius awards
2013 nominations
Category
Retail
Type of Work
Research
Concept
Illustrations
Packaging design
A luxury beauty-care brand that applies age-old Ayurvedic knowledge to all its products.
Solution :
The goal was to achieve a modern yet traditional look. The brand’s entire visual identity and language, as well as its print collaterals, were designed based on the foundation of Indian tradition and Ayurveda.
Result :
Being an avid illustrator, artist Manav Sachdev has a wealth of experience in concept artistry, which allows him to blend aesthetics with practicality, creating strategies that are both beautiful and effective. Inspired by rich heritage miniature artworks, manav sachdev illustrated the Soundarya & Sanjeevani following the complete packaging identity at GGD, working closely with his team wingman Anuranjan pegu who managed the packaging and label graphics. The brand was given a luxury outlook through illustrations & bright pastel colours and Jewel tones.
Manav Sachdev drew inspiration from the rich heritage of Indian miniature art to create visually stunning illustrations. Illustrating soundarya & Sanjeevani products was the very first start to a beautiful journey for forest essentials packaging identity .
